Sales Operations

Build the sales infrastructure your revenue deserves.

Your team is capable. The system around them often isn’t. We design, implement, and own the Sales Operations infrastructure that makes commercial performance repeatable — not dependent on individual heroics.

Talk to a SalesOps Architect See how we work →
Certified across
Salesforce Sales Cloud
HubSpot Sales Hub
RevOps Architecture
GTM & CRM Integration
B2B & B2C Commercial Models
Trusted across
SaaS
FinTech
IT Services
Manufacturing
Law Firms
Real Estate
Enterprise & Growth-Stage
We take ownership of your revenue stack, sales process, pipeline governance, forecasting, and GTM alignment — so your team can focus entirely on closing.
Let’s Talk →
What We Own

What strong SalesOps actually looks like

Most companies don’t have a sales problem. They have an infrastructure problem. Here’s what we take off your plate — and what good looks like in each area.
01
Fix the CRM so reps actually use it.
No one should fight their own tools just to log a deal.
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If your reps are avoiding the CRM, the system is the problem — not the people. We rebuild the CRM environment around how your team actually sells. Fewer fields. Smarter automation. Views that surface what matters at each deal stage.
02
Own the data. Trust the numbers.
If the data is unreliable, every decision downstream is too.
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Bad data doesn’t announce itself. It shows up as forecast misses and Monday morning debates. We build data governance structures that make clean data the default.
03
Build a sales process your whole team can run.
Revenue shouldn’t live in one rep’s head.
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When your best rep leaves, you want the process to stay. We design repeatable sales playbooks and bake them into your CRM so the right behavior happens naturally.
04
Route every lead. Waste nothing.
Unworked leads are a revenue leak, not a minor inconvenience.
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The marketing-to-sales handoff is where revenue goes to die. We engineer routing and pipeline governance systems that eliminate the gap between demand generation and sales action.
05
Automate what shouldn’t require a human.
Every minute on admin is a minute not spent in front of buyers.
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Your reps are expensive. We systematically eliminate every automatable bottleneck — and build AI-assisted nudges for the decisions that still require judgment.
06
Build forecasts you can actually act on.
A good forecast doesn’t just report the past. It shapes what happens next.
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Most organizations forecast by asking reps what they think will close. We build forecasting models grounded in deal behavior, velocity, and historical patterns.
07
Align the revenue team. Close the loops.
Revenue leaks fastest in the handoffs between teams.
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Sales, marketing, and customer success operate as one revenue team or they don’t. We build the data flows, shared metrics, and feedback loops that make cross-functional alignment structural.
Why Twopir

We own outcomes. Not deliverables.

Implementation is the beginning of the work, not the end. We stay accountable to performance — measured in forecast accuracy, pipeline quality, and rep adoption — not go-live dates.
vs. Large SIs

Outcome accountability, not project closure

System integrators declare success at go-live. We measure it by pipeline health and rep performance weeks after launch.

vs. Staff Augmentation

Strategic ownership, not task execution

Augmented resources do what they’re told. Our architects design what should be built — and push back when the brief is wrong.

vs. CRM Agencies

Engineering depth, not configuration

Most agencies stay inside the UI. We work at the data model, API, and integration layer — where commercial infrastructure scales.

Our Model

Embedded. Not parachuted in.

We operate as an extension of your team — understanding your GTM motion before we design anything.

Our Certifications

Specialists, not generalists

Certified RevOps architects, Salesforce specialists, and integration engineers.

White Label

We power other firms, too

Consulting firms and agencies engage us as their RevOps delivery backbone.

Industries

Revenue infrastructure built for your sector.

B2B SaaS and FinTech require very different commercial infrastructure. Manufacturing channel distribution looks nothing like enterprise legal. We’ve built for all of them.

SaaS & Cloud Platforms
Product-led and sales-led motions, expansion revenue, PLG-to-enterprise handoffs.
FinTech & Financial Services
Compliance-aware pipelines, complex multi-stakeholder deal management, regulated data.
IT Services & MSPs
Partner channel infrastructure, recurring revenue operations, service delivery alignment.
Manufacturing & Distribution
Channel and direct sales alignment, quote-to-cash workflows, territory management at scale.
Legal & Professional Services
Relationship-driven pipeline systems, matter tracking, origination and cross-sell infrastructure.
Real Estate & PropTech
High-volume lead management, multi-market territory design, investor and client pipeline systems.
Let’s Talk

Is your sales motion as strong as your sales team?

If you’re hitting a ceiling — on pipeline, on forecast accuracy, on rep productivity — the infrastructure is usually the reason. Let’s find it together. One conversation. No sales pitch.

Revenue Infrastructure Audit
A focused diagnostic of where your sales ops is working — and where it isn’t.
  • CRM health and rep adoption review
  • Pipeline quality and forecast accuracy gap analysis
  • Lead routing and handoff assessment
  • Process repeatability and automation opportunity map
  • GTM alignment across sales, marketing, and CS
Book Your Audit
No pitch deck. No obligation. Just a direct conversation.